Kleine Zeitung: How MyLILO aims to double its impact on animal welfare

The newspaper article about the Styrian start-up

The Kleine Zeitung recently reported on a special regional project from Styria: Under the headline “This start-up wants to double its impact on animal welfare”, founders Larissa, Sybille & Rene introduce the MyLILO brand.

The idea behind it is as simple as it is effective: animal welfare doesn’t stop with your own pet—it starts there. That’s why MyLILO combines an innovative, gentle feeding method for your cat with a direct donation model supporting local animal welfare in Austria.

What does “double animal welfare” mean at MyLILO? (H2)

The media report makes it clear why conventional cat food often misses the real needs of cats—and how MyLILO wants to revolutionize the market:

1. First pillar: Species-appropriate & gentle nutrition (“Gently Cooked”)

For your cat’s wellbeing, MyLILO uses the so-called Gently Cooked method. Instead of heating ingredients to extremely high temperatures like conventional canned food, the food is gently cooked at low temperatures in its own juices.

• 98% animal protein: Exactly what a natural carnivore needs.
• 0% sugar & grain-free: No unnecessary fillers that put strain on the stomach and kidneys.
• Unadulterated taste: Nutrients and the natural aroma are preserved—ideal for picky cats.

2. Second pillar: Active support for animal welfare projects in Austria

The second promise is for animals that haven’t yet found a loving home. With every pack sold, MyLILO supports regional animal welfare associations and partner organizations.

• Customers have a say: Pet owners choose which partner project is supported directly at checkout.
• Regional impact: Donations go directly to trusted animal welfare associations in Austria.

Rethinking sustainability: moving away from can waste (H2)

Another point the founders highlight in their conversation with the Kleine Zeitung is the environmental footprint:

• 100% recyclable pouches: Instead of energy-intensive aluminum cans, MyLILO uses lightweight stand-up pouches made from mono-material.
• Less CO₂ during transport: Lower weight and space-saving storage conserve resources and protect the environment.

Conclusion & see for yourself (H2)

The Kleine Zeitung report shows: transparency, quality, and social commitment can go hand in hand in the cat food market. If you want to offer your cat a fresh, species-appropriate meal while also helping animals in need, MyLILO is the best choice.