The origin story of our MyLILO Help Circle

Animals have accompanied us throughout our lives.
We grew up with them—including dogs, cats, rabbits, and horses—experiencing their friendship and feeling their warmth and loyalty. And of course, we saw that not every animal is lucky enough to have a warm and loving home. Many end up in shelters, are abandoned, become ill, injured, or are in desperate need of our help.

Animal welfare has always been a cause close to our hearts.

We donated, adopted time and again, gave away food and supplies, and helped as much as we could. But at some point, we reached our limits:

How can you make more of an impact when you can only help so much as an individual?

Even before we founded our company, it was clear to us that we definitely had to do something in the field of animal welfare and give back. This is exactly how the idea for the MyLILO Help Circle was born. We wanted to create a way for everyone to help quite easily while providing their cat with high-quality nutrition at the same time. That’s why a fixed amount from every pouch sold goes directly into the Help Circle.

And the best part: it’s not us, but our community that decides.

Every month, we present 3 associations, animal welfare activists, or projects—and you vote on who is supported and to what extent. In this way, many small contributions create a big impact. Customers become helpers. Food becomes hope.

Together we can achieve more than anyone can alone. Together we can change lives.

This is the MyLILO Help Circle:
From paw to heart. From us—and you—for the animals that need us.