{"id":1157,"date":"2026-08-14T14:50:04","date_gmt":"2026-08-14T12:50:04","guid":{"rendered":"https:\/\/mylilo.at\/kleine-zeitung-how-mylilo-aims-to-double-its-impact-on-animal-welfare\/"},"modified":"2026-08-21T16:20:48","modified_gmt":"2026-08-21T14:20:48","slug":"kleine-zeitung-how-mylilo-aims-to-double-its-impact-on-animal-welfare","status":"publish","type":"post","link":"https:\/\/mylilo.at\/en\/kleine-zeitung-how-mylilo-aims-to-double-its-impact-on-animal-welfare\/","title":{"rendered":"Kleine Zeitung: How MyLILO aims to double its impact on animal welfare"},"content":{"rendered":"\n

The newspaper article about the Styrian start-up<\/strong><\/h3>\n\n

The Kleine Zeitung<\/em> recently reported on a special regional project from Styria: Under the headline \u201cThis start-up wants to double its impact on animal welfare\u201d<\/a>, founders Larissa, Sybille & Rene introduce the MyLILO<\/strong> brand.<\/p>\n\n

The idea behind it is as simple as it is effective: animal welfare doesn\u2019t stop with your own pet\u2014it starts there. That\u2019s why MyLILO combines an innovative, gentle feeding method for your cat with a direct donation model supporting local animal welfare in Austria. <\/p>\n\n

What does \u201cdouble animal welfare\u201d mean at MyLILO? (H2) <\/strong><\/h3>\n\n

The media report makes it clear why conventional cat food often misses the real needs of cats\u2014and how MyLILO wants to revolutionize the market:<\/p>\n\n

1. First pillar: Species-appropriate & gentle nutrition (\u201cGently Cooked\u201d)<\/h4>\n\n

For your cat\u2019s wellbeing, MyLILO uses the so-called Gently Cooked method<\/strong>. Instead of heating ingredients to extremely high temperatures like conventional canned food, the food is gently cooked at low temperatures in its own juices. <\/p>\n\n

    \n
  • 98% animal protein:<\/strong> Exactly what a natural carnivore needs.<\/li>\n\n\n\n
  • 0% sugar & grain-free:<\/strong> No unnecessary fillers that put strain on the stomach and kidneys.<\/li>\n\n\n\n
  • Unadulterated taste:<\/strong> Nutrients and the natural aroma are preserved\u2014ideal for picky cats.<\/li>\n<\/ul>\n\n

    2. Second pillar: Active support for animal welfare projects in Austria<\/h4>\n\n

    The second promise is for animals that haven\u2019t yet found a loving home. With every pack sold, MyLILO supports regional animal welfare associations and partner organizations. <\/p>\n\n

      \n
    • Customers have a say:<\/strong> Pet owners choose which partner project is supported directly at checkout.<\/li>\n\n\n\n
    • Regional impact:<\/strong> Donations go directly to trusted animal welfare associations in Austria.<\/li>\n<\/ul>\n\n

      Rethinking sustainability: moving away from can waste (H2)<\/strong><\/h3>\n\n

      Another point the founders highlight in their conversation with the Kleine Zeitung<\/em> is the environmental footprint:<\/p>\n\n

        \n
      • 100% recyclable pouches:<\/strong> Instead of energy-intensive aluminum cans, MyLILO uses lightweight stand-up pouches made from mono-material.<\/li>\n\n\n\n
      • Less CO\u2082 during transport:<\/strong> Lower weight and space-saving storage conserve resources and protect the environment.<\/li>\n<\/ul>\n\n

        Conclusion & see for yourself (H2)<\/strong><\/h3>\n\n

        The Kleine Zeitung<\/em> report shows: transparency, quality, and social commitment can go hand in hand in the cat food market. If you want to offer your cat a fresh, species-appropriate meal while also helping animals in need, MyLILO is the best choice. <\/p>\n\n

        <\/p>\n","protected":false},"excerpt":{"rendered":"

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